Customer upset over Taco Bell "sauce wisdoms"

WESLACO – One Valley woman says the slogan on Taco Bell’s sauce packets is offensive.

As part of Taco Bell’s “Think outside the bun” campaign, the company held a contest last year for slogans to be printed on their sauce packets. Customers submitted their ideas, like “When I grow up I want to be a waterbed” and “You had me at taco”.

The one that bothers Jessica Luna says, “Not to be used as a flotation device”.

She tells NEWSCHANNEL 5, “Somewhere along their roots here, somebody came across the border from Mexico. Risking their lives to provide a better a life for their children. This is just a mockery.”

Luna says she enjoys Taco Bell’s food and has always eaten there a lot. But she wants the company to re-think its campaign.

We asked the company about the slogans. Director of Public Relations Rob Poetsch said, “Our Sauce Wisdoms are not directed at any specific group of people or at any specific region and are meant to inspire and entertain.”

We asked other people what they thought about the company’s humor. Customer Olga Garza said, “They don't bother me. They're not that funny, but they don't bother me.” Many told us they will still eat at the restaurant, despite their “tasteless” humor.

The company admits it has had a number of complaints about the packet. After our story aired, it decided to remove the one with the reference to a flotation device.