Posted: May 21, 2014 1:02 AM
Updated: May 21, 2014 1:04 AM
NEW YORK (AP) The WNBA is launching a campaign to market specifically to the gay, lesbian, bisexual and transgendered community.
It's the first league to design such a campaign. The marketing push begins with the launch of a website on Wednesday and the signature event will be a nationally televised "pride" game between Tulsa and Chicago on Sunday, June 22. The league also plans to work with advocacy groups to spread a message of inclusion.
WNBA President Laurel Richie says the league has been marketing to the community for awhile on a local level. The league looked internally at its fan base and determined that 25 percent of lesbians watch games on television.