Posted: Mar 12, 2014 2:44 PM
Updated: Mar 12, 2014 2:45 PM
LOS ANGELES (AP) Sandy the dog "muttbombed" celebrities like Bradley Cooper, Ellen DeGeneres and Brad Pitt as they posed at the Oscars for the now-famous star-studded selfie.
The Photoshopped doggie version of photobombing, where someone slips into a picture without the subject knowing, is called "muttbombing."
That digitally tweaked version of the most retweeted photo ever is a Texas animal rescue's bet that combining cuddly canines and Hollywood stars will entice more social media users to adopt needy pets.
The adoption campaign by Dallas Pets Alive, a small, all-volunteer rescue, and Dieste Inc., a marketing firm working pro bono, launched Feb. 10.
It's proved so popular online that it's touched off requests from shelters across the country and overseas on how to launch their own campaigns.