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Ex-Dr Pepper town seeks new image to boost tourism

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Posted: Jul 5, 2014 8:01 AM

Updated: Jul 5, 2014 8:02 AM

DUBLIN, Texas (AP) A Texas town famous for its Dr Pepper roots is trying to build a new image two years after the soft drink company cut ties with the local bottler.

Dublin drew about 90,000 tourists a year for its famous sugar cane soft drink and the world's oldest Dr Pepper bottling plant.

But after a licensing dispute stripped the community of its identity, tourism has dropped by two thirds. And last month's annual summer festival -- the first since 1980 that didn't celebrate Dr Pepper's birthday -- didn't draw well.

Dublin is now trying to promote its lesser-known claims to fame to boost the local economy. This includes a spring festival highlighting its debatable Irish roots as well as its bygone rodeo days and dairy history.

Topics: TX--Dr Pepper Town

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