Posted: Dec 5, 2012 9:07 PM
Updated: Dec 6, 2012 12:16 AM
WESLACO - The Texas Alcoholic Beverage Commission is taking to cyberspace to track down bars trying to skirt the law to attract large crowds during the holidays.
TABC Lt. Mario Villarreal said bars and clubs are using social media to get more patrons through their doors.
Some businesses are using illegal tactics, like promoting free alcohol.
Villarreal said his officers are patrolling Facebook and other social sites to find businesses breaking the law.
"TABC is not the target audience ... (but) sometimes, inadvertently, in their advertisements they do put something out that is considered a violation of the alcoholic-beverage code," Villarreal said.
Villarreal said the most popular forms of illegal promotions are the ones that offer two drinks for the price of one, coupons for free drinks and third-party promoters handing out information on free alcohol.
Villarreal said Facebook was originally banned in TABC offices, until officials realized how useful it is to catch lawbreakers.