Photographer's Perspective: Working Sweeps

Posted: Updated: Feb 22, 2016 12:29 AM

WESLACO - Four times a year, television stations have a sweeps period. That’s when the Nielsen ratings company surveys households about their television viewing. 

It's an opportunity for stations to showcase some of their bigger projects. CHANNEL 5 NEWS photojournalist Randy Garcia said, "Features are longer and more in-depth than our daily turns."

He said a sweeps piece can be challenging, since the story stretches well beyond the 90-second mark. The edits are also cut with precision. It's a team effort.

Garcia said he was able to learn essential skills from other photographers to be able to get to where he is today.

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