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Herb Kelleher, co-founder of Southwest Airlines, dies at 87

2 years 3 months 2 weeks ago Thursday, January 03 2019 Jan 3, 2019 January 03, 2019 4:32 PM January 03, 2019 in News - AP Texas Headlines

By DAVID KOENIG
AP Airlines Writer

DALLAS (AP) - Herb Kelleher, who changed the airline industry by helping create and lead Southwest Airlines, a low-fare carrier that made air travel more accessible to the masses, has died. He was 87.

Southwest confirmed that Kelleher died on Thursday.

Kelleher was a lawyer in San Antonio when a client came to him in the late 1960s with the idea for a low-fare airline that would fly between big cities in Texas. Today, Southwest carries more passengers within the United States than any airline.

At a time when many other airlines were run by colorless finance wizards, Kelleher boasted about drinking whiskey and showed a gift for wacky marketing ploys.

Copyright 2019 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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