For small businesses, competing with larger stores can be a challenge, but social media has leveled the playing field.

There are several apps that Valley business owners are using to ensure they are answering questions, making updates, and inviting customers to see what they're doing behind the scenes.

One local business owner says this is the key to their success.

"It's a great tool to help us stay connected to the various customer touchpoints," said Veronica Martinez. "For instance, we just had a wellness event this past weekend and of course, we communicated that through social media."

If you don't know much about social media, Meta experts say they have you covered.

"We offer free marketing and resource education, so that businesses can on their own timeline learn how to update their page, or start a page, even," said Diana Doukas, a public policy manager at Meta.