Tagged News

• La Feria EDC grant to help shops boost curb appeal Play Video

  December 5, 2025 10:29 AM

  La Feria business owners hoping to give their storefronts a makeover can now get some help paying for it. It's all part of the La Feria Economic Development Corporation effort to improve the overall image of the city. One local bakery has been trying to improve their storefront... more »

• Elsa police searching for man suspected of breaking into businesses Play Video

  February 5, 2020 9:57 PM

  ELSA – Authorities are trying to track down a man caught on surveillance video. He's accused of breaking into a bakery and a restaurant on the same night. Both crimes happened Tuesday. Cash and electronics were stolen from the businesses. The suspect is about 5 feet 9 inches... more »

• Biblical Symbolism Behind Dia de Reyes Celebration Play Video

  January 6, 2020 6:39 PM

  MERCEDES – Dia de Reyes is a celebration of the Three Wise Men who are believed to have visited Baby Jesus 12 days after his birth, Christmas Day. In Hispanic culture, you can't celebrate unless you have Rosca de Reyes, which is why some are very picky where they... more »

• Search for Aggravated Robbery Suspect who Targeted Elsa Bakery Play Video

  October 27, 2019 6:09 PM

  ELSA – Police are searching for an aggravated robbery suspect who targeted a bakery. It happened around 8:30 p.m. Saturday. An employee at the La Reynera Bakery, located at 121 South 88, was working when the suspect went in. Police say he was armed with a knife. ... more »