Sports Minute: Texas approves licensing deal worth nearly $100 million

1 year 9 months 2 weeks ago Monday, December 09 2019 Dec 9, 2019 December 09, 2019 4:51 PM December 09, 2019 in Sports - AP - Texas

AUSTIN, Texas (AP) - University of Texas regents have approved a new Longhorns product licensing management agreement that will be worth nearly $100 million for the school. The contract with Collegiate Licensing Company re-partners Texas with the company that helped it become a licensing juggernaut starting in the late 1990s. Texas had allowed its previous contract with CLC to expire in 2016 in order to save costs and move licensing efforts in house. The new deal runs through June 2032.

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