Charity founded by disgraced cyclist announces relaunch plan
By JIM VERTUNO
Associated Press
AUSTIN, Texas (AP) - The cancer charity Lance Armstrong founded is on a mission to reinvent itself, years after donations and revenues crashed along with the disgraced cyclist's career. Armstrong was nowhere to be seen this week during Livestrong's “relaunch” ceremony in Austin. The charity, once known for its famous yellow wristbands, announced plans to pivot from one-on-one cancer support services to a grant program that will aim to raise $5-6 million annually for developing tools to streamline treatment and patient care. It has seen a major drop in status since the seven-time Tour de France winner admitted to using performance-enhancing drugs. Armstrong didn't attend and was barely mentioned at the relaunch.
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